Prima Bella Brides Brand Reveal
A lot of the world slowed down when the pandemic hit in March 2020, but Allie from Allie Laree Beauty was just getting started!
This beauty boss babe started Prima Bella Brides and has grown her team to over 30 artists in Utah and Arizona since she first opened.
These hair and makeup artists are team members who Allie would trust as beauty vendors for her own wedding! Allie can’t take on all of the beautiful brides who inquire every year, so she created this team of beauty experts to recommend while still ensuring the same level of service and stunning results she would create herself.
The name Prima Bella means “Beauty First” in Italian, and it’s the perfect name to correlate with the Prima Bella mission: to help clients feel heard, meet their needs, and bring out their inner beauty through flawless makeup and hair! With such a special purpose, Prima Bella Brides needed a facelift to refresh the old site, colors, and fonts that were created by a previous manager that didn’t quite fit with the rest of the brand.
In the end, we created a strong feminine vibe with a range of pinks mixed with touches of charcoal. The new logo and fresh fonts and color scheme give the PBB brand new life. They focus on meeting the client’s vision above all else, and now they can do that with a brand that meets their own business mission and vision as well!
To learn more about Allie’s brand Allie Laree Beauty, check out her brand refresh project here! And for more branding projects, I invite you to explore our other branding blog posts.
