EmpowerED Brand Reveal
Today’s brand reveal goes hand-in-hand with Allie Laree Beauty’s brand from last week’s spotlight!
ALB created an educational platform called EmpowerED and teaches other makeup artists various makeup techniques and showcases products that she recommends.
Not only does she teach beauty technique, but she also teaches beauty through female empowerment, confidence building, and releasing the inner light that’s found inside! With a powerful mission like that, she needed branding that portrayed the amount of beauty and confidence she is trying to instill.
Allie had created a logo that was feminine when she first began, but she felt it lacked energy, light, and that “hype” feeling. Like Allie’s main brand, we incorporated light through fun and vibrant neon colors and a symbolic lightning bolt.
The resulting brand is fun, energetic, lively, colorful, strong, feminine, and powerful! The new logo and color palette along with the coordinating fonts all give a solid visual foundation to reenergize an educational community perfect for any up-and-coming boss babe.
What do you think – can you feel the “hype”? If you enjoyed seeing this brand reveal, be sure to check out our other custom brands over on the blog!
