New Year Brand Review: Do You Have the Basics?

Welcome to the new year!

There’s something about a new year that feels so fresh and reinvigorating.

The possibilities are endless for this upcoming year. With this fresh start comes the opportunity it evaluate all aspects of our lives, including our businesses.

How is your branding looking right now? Let’s take a look to see if it has the core essential branding elements your business deserves to start off this year strong!

1) Logo

Are your logo’s graphics crystal clear? Is the text easy to read? Does the overall style and feel match the quality of your goods or services?

2) Consistent Color Scheme

Do you have a clear and consistent color palette that you stick to in all your marketing elements? Do the colors that you use convey the vibe, style, and feeling you want people to experience when interacting with your brand?

3) Font Combinations

Do you use more than 2 or 3 fonts across the board on your website, social media graphics, printed materials, packaging, etc.? Do the fonts match the level of professionalism and style your goods and services reflect? If you’re using more than 2-3 fonts, my professional recommendation is to pare down the ones you are using so you only use a couple.

4) Strategy

Do you have a mission statement and set of core business values written down? Have you clearly defined your ideal client? Do you know what makes your goods and services unique?

If you answered no to a couple, few, or all of these questions, have no fear, I’ve got you! If you need help with your branding strategy, I offer a short and sweet explorative service with my Brand Discovery Call; we will explore the strategy and core foundational elements that impact the rest of your brand and marketing efforts.

If you’re in need of our full design services, we can give your brand a beautiful makeover in just 7 hours with our Brand in a Day service! Or if you want the full branding experience complete with all of the perks and elements, we offer 3 great packages that cover a range of budgets for every small business owner. Check out our options here to see how we can make your new year a beautiful, strongly branded one!