Taylor Miley Makeup Brand Reveal
Today I’m pleased to share the branding for one of the sweetest clients.
Taylor Miley Makeup is a bridal makeup artist based in Minnesota.
Taylor has spent the last nine years honing her skills while delivering an amazing experience helping her clients feel stunning inside and out on their wedding days.
While word-of-mouth referrals have helped her grow up to now, she was ready to present a more professionally branded business to the world! Her dream was beautiful branding that matches her beautiful experience she promises her clients. I spoke with Taylor and got her thoughts about her experience working with Mangum Design Co.
Emma: How did you know you wanted to work with us for branding your business?
Taylor: On our initial zoom call consult, I loved everything Emma described about how she approaches the branding process and she had such a good vibe to her that I felt like this was the right fit for me and my branding for my business.
Emma: Did you learn anything about your brand that you didn't know or realize before branding?
Taylor: I think through the branding process I discovered how powerful my brand is. Going through this process, I realized my brand is more empowering than I initially thought. I pride myself on offering more than just makeup, but I empower women to feel like their most confident and beautiful self.
When I see my brand, I see the luxury high-end experience I provide for my clients to make them feel like the queens they are, and I also see the artsy part that is my "superpower" to help them feel that way. So when I see my branding I also feel empowered that I have the special ability to help empower others. It's something I didn't expect to happen coming out of this, but I cannot be more thrilled with this experience.
Emma: Was there anything that surprised you throughout the branding process?
Taylor: I was definitely surprised by how much psychology goes into branding. It’s not just about pretty logos. Everything is intentional in how it makes you feel when you see your branding.
Also, I was surprised how a small change in font can make a huge difference.
Emma: What elements of your branding are your favorite and why?
Taylor: Can I say everything?! From my little sparkle brand mark to the high end feel of my logos and logo mark. I love how it all combines the artistry of my job to the luxury feel I provide for my clients.
Emma KILLED it!
Emma: If someone were to ask you how your experience was working with us for branding your business, what would you say?
Taylor: It was a really good experience! Emma was super responsive with communication and helped make small adjustments I asked for. I felt like it was a true collaborative effort. When I saw my branding finished, my jaw actually dropped. It’s like at that moment my brand had been born and I was filled with new energy and inspiration for my business. In that moment, I knew the process was a success.
Also, Emma is the SWEETEST and went the extra mile and sent the cutest package of some TMM swag. As if I wasn’t inspired enough, seeing my logo/branding on tangible items made me burst with joy!!
Emma: What tip(s) do you have for other small businesses that are considering branding or getting a brand refresh for their business?
Taylor: Do it! If you’re on the fence because of being indecisive, don’t let that hold you back. Being one of the most indecisive people on the planet, this was something that always made me hesitate, but Emma made the process easy by reminding me to focus on my ideal client and how the branding will make them feel rather than just my personal opinion. It really helped me look at the direction where I want the future of my brand to go and make decisions based on that.
And there you have it! I love hearing what my clients have to share from their experiences working with me; it’s much more meaningful for other small businesses looking to improve their branding than me simply telling them what I think! I got another message from Taylor recently with a story from after her branding was completed:
“Just wanted to tell you this little story.... So through your branding strategy of picturing your ideal client (and even giving them a name, career, hobbies, etc.) and making all choices based on that.. I think I've actually manifested my ideal client!! haha. I got an inquiry the other day from a bride named Alyssa (the name I literally gave my ideal client) and she was super kind and had a great vibe (qualities my ideal client had). After giving her my pricing and information, the next day she emailed me thanking me for the information and letting me know she has her medical boards in a few weeks (Nursing was my ideal clients career path) and that she was going to have to take a short pause for wedding planning until after her test, but she wanted to let me know she wasn't ghosting me and would get back to me with more details of her day in a few weeks after she is done with her test. (Great communication was KEY for my ideal client).
So after all of that, I stopped and literally was like "WOAH... Did I just manifest this girl!?" hahah. Just HAD to share that with you, because I truly felt that the way you taught me to picture my ideal client, brought this girl into my life.”
Goosebumps! Her strategy is continuing to serve the business long after our work together is done. If you are ready to brand your business for success, schedule your free consultation to discuss your brand’s needs! And then head on over to the blog to see past branding projects.
